Strategic Communication through ORBIT

What ORBIT is, in short

ORBIT is an interpersonal communication system developed by psychologists Laurence and Emily Alison, built on thousands of hours of real, maximum-stakes interactions — research that changed how security agencies work worldwide, including the FBI, the CIA and UK policing. Its scientifically validated conclusion: people are not persuaded by pressure, but by rapport — the ability to read who is in front of you and build a genuine connection, even with the most difficult counterpart.

What we do

Public and institutional communication — your organisation’s message strategy: what you say, to whom, through which channels, in what voice.

Internal communication and teams — smouldering conflicts, teams that do not talk, changes announced badly and paid for dearly.

Crisis communication — the first hours’ messages, the order in which you communicate, and the mistakes that turn an incident into a reputational disaster.

Information campaigns for EU-funded projects — mandatory publicity, delivered to programme standard.

Training — delivered by instructors who have taught strategic communication at international level, not just read about it.

Where the experience comes from

A rare combination: Teodora Natalia Arhip-Ivan — nearly 30 years in journalism and advertising, from the top tier of the regional press to major public information campaigns — and Vali Arhip, a senior communication instructor trained and certified in international environments. One knows the press and the public from the inside; the other, the science of the high-stakes conversation.

Frequent questions

Is ORBIT manipulation? The opposite. The Alison research shows that pressure and manipulation shut communication down; genuine rapport is the only thing that opens it. That is why public institutions use it — it is ethical and verifiable.

Who is it for? Organisations that communicate publicly and cannot afford mistakes; leaders who negotiate, run teams or manage crises. If your message matters, the method matters.